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PLAYBOOK: LAUNCHPAD

1: Getting Started

HUD and the ConnectHome team want you to join the digital inclusion movement. When low-income households are able to connect to high-speed Internet at home, they gain the tools to cross the digital divide and access 21st century opportunities, significantly improving their educational, employment, health, and social outcomes. That is why the focus of ConnectHome is increasing high-speed Internet adoption at home. In this Playbook, you will preview the key steps that you can take to connect your community.

2: Building Partnerships

Collaboration is key to your community’s success in bridging the digital divide. It is also important to create a platform for community leaders, local elected officials, nonprofit organizations, and private industry to join together and produce locally-tailored solutions. By building these partnerships your community can gather a diverse set of perspectives and resources as you plan a digitally-inclusive community for all low-income Americans.

3: Assessing Your Baseline

Baseline surveys can identify how your community compares to Internet adoption rates. With this survey you can understand your residents’ needs, set feasible year-by-year goals, develop an effective action plan, and serve as a reference point for tracking progress.

4: Organizing a Local Convening

Convening all of your stakeholders is a critical first step to successfully launching ConnectHome in your community. The convening is an opportunity for the identified stakeholders to come to the table and discuss implementing ConnectHome in your community. Bringing together all stakeholders in the same room at the same time allows everyone’s voices to be heard, promotes effective discussion of your community’s ConnectHome goals and objectives, and ensures that everyone is on the same page to successfully implement ConnectHome in your community.

5: Developing an Action Plan

The development of an action plan allows the broad coalition of stakeholders to establish goals, roles, a strategy, and a timeline. The action plan will provide a year-by-year roadmap that includes an assessment of gaps in connectivity and the vision of what your community’s successful implementation of ConnectHome in your community.